Tracking tech in healthcare marketing: Why payers are rethinking privacy risk

Tuesday, May 13th, 2025 | 1:00 PM - 2:00 PM CT

State regulators, federal agencies and class action lawsuits are cracking down on the use of pixels and cookies in healthcare marketing. Even a single overlooked datapoint can trigger compliance violations — and few organizations are truly prepared.

Join legal and marketing experts for a practical discussion on safeguarding your organization while preserving digital performance.

In this session, you’ll learn:

How a single pixel can expose your organization to legal risk under HIPAA and state laws
What to audit now to avoid privacy pitfalls on your website
How a privacy-forward strategy can accelerate trust and digital growth

Presenters:

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