Patients are bypassing traditional care models — and many aren’t looking back.

Direct-to-consumer (DTC) care is exploding, giving patients on-demand access to healthcare on their own terms. It’s fast. It’s convenient. And it’s redefining what people expect from their healthcare experiences.

Amid these changes, healthcare organizations risk losing control over care continuity and quality if they don’t adapt quickly.

In this webinar, Eric Weil, MD, chief medical officer at MD Live by Evernorth, breaks down the core drivers behind DTC’s rise, what it means for the broader healthcare ecosystem and how payers can stay ahead of consumer expectations — without sacrificing care outcomes.