How a leading health plan cut preterm births + postpartum costs with digital maternity support

Despite rising spend, the U.S. continues to lead the developed world in maternal mortality. But one health plan is proving it’s possible to reverse this trend — and reduce costs at scale.

A leading health plan responded to growing demand for digital tools by expanding personalized support across members’ reproductive health journeys. The impact was clear: earlier interventions, stronger engagement, and improved outcomes — including a 3.25x lower risk of preterm birth and $2,000 per member per month in total cost-of-care savings during the postpartum period.

This case study offers a practical roadmap for payers seeking to improve maternal outcomes, address care deserts and reduce spend — all without adding burden to care teams.

Download to learn:

  • How this health plan client drove early pregnancy enrollment and a 24% increase in ongoing engagement
  • Why members who engaged with digital care saw 6% lower C-section rates
  • How nearly 40% of participants were proactively screened for perinatal mood and anxiety disorders

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