What DSOs can learn from North American Dental Group's 288% growth strategy
Thursday, May 15th, 2025 | 12:00 PM - 1:00 PM CT
For DSOs chasing growth, more ad spend isn’t the answer — smarter strategy is. North American Dental Group increased annual bookings by 288%, while slashing cost-per-booking by more than half.
In this exclusive webinar, their head of marketing breaks down the data-driven approach that delivered enterprise-level ROI without wasted spend. The session offers adaptable strategies and frameworks DSOs can apply to drive intelligent, efficient growth — regardless of organization size.
Key learning points:
In this exclusive webinar, their head of marketing breaks down the data-driven approach that delivered enterprise-level ROI without wasted spend. The session offers adaptable strategies and frameworks DSOs can apply to drive intelligent, efficient growth — regardless of organization size.
Key learning points:
- Building a data and tech foundation that supports full-funnel attribution
- Aligning paid media to operational capacity for scalable growth
- Capturing niche audiences through advanced data and omnichannel strategy
Presenter:
Kelly Stack
Head of Marketing, North American Dental Group
Lauren Leone
Chief Growth Officer, Cardinal Digital Marketing
Ruchi Patel
Group Media Director, Cardinal Digital Marketing